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Note: figured posting something entirely different was a bad idea. Just going to put music at the end from now on.
WEEK SIX.
COMMERCIAL MEDIA
INFOMERCIALS. So. Many. INFOMERCIALS. Extra, TV4ME, I really don't give a damn about your psychics and home shopping, and neither does 90% of the human population. You obviously know this. So why put it up?
Because:
Commercial Media is entirely profit driven, non-funded by the government (thank you merciful God), and most importantly, lives and dies by the hand of it's business success.
There are three kinds, or forms, of commercial media:
- Subscription (Foxtel)
- Sponsored (Channel Nine)
- Subsidised (Government funded)
But what is the duty of the media? Summarised below, you'll see why (and coincidentally, also why yellow journalism tops my list of most hated things, topping Nicki Minaj and stepping on headphones)
"The ‘first duty [of the media] is to shun the
temptations of monopoly. Its primary office is the
gathering of news. At the peril of its soul it must
see that the supply is not tainted. Neither in what
it gives, nor in what it does not give, nor in the
mode of presentation must the unclouded face of
truth suffer wrong. Comment is free, but facts are
sacred." - C.P. Scott (Editor of the Guardian)
Recently, it appears more more often journalism turns to the dark side: quantity beats quality. The quantity of money made by crap, easily entertaining news beats the quality of good journalism.
Examples of crap, entertaining news would be:
Dumbing down the news
tabloidisation
desire to please
'Mickey Mouse' news
So what does the future hold for Commercial Media?
Hopefully, this.
Great, non-profit news entirely funded by those who prefer quality.
I hope you enjoyed this. Have some music.
Charlie Morris
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