-Side note: This was made with a different format, just flexing this blogs boundaries.
Week 2 discussed several things:
Web Iterations
News under Web 3.0?
and
the challenges of Online News.
Web Iterations
OLD MEDIA!
Yes, good old traditional newspaper! Radio, Television! And (unfortunately if you read the previous post) magazines! They all portrayed mass communication. But: Is that actually it? Old Media = old communication methods? Not quite.
Old Media:
"Media platforms that were essentially derived from an industrial paradigm. Created and developed in the late 19th and first half of the the 20th centuries, these platforms- newpapers, magazines, radio and television- are essentially instruments of mass communication targeting large aggregated audiences, albeit within their own specific markets."- Harrison
Next from Web Iterations: Versions of the web!
Web 1.0 - The Information Web
This is the current web, the one which we are all aware of and are hopelessly addicted to. It's full of content, and surrounded by ads! Ads, the only thing I can easily look at and see both a great source of happiness (the journalists still get paid!) and a frustrating, constantly annoying piece of crap that offers me things they are convinced I would need, but in actuality are just offers of time that I would rather spend eating an entire bicycle.
Web 2.0 - The Social Web
If you've read that and have no idea what it means, you need to get out more. Facebook, Twitter, Myspace (rest in peace) were/are all powerful social media sites, where people can instantly generate knowledge and opinions about anything, anywhere. I love the social web. Being able to complain or compliment anything at all at any time is a remarkable boon to mankind, as well as quickly using Wikipedia to double check any mistakes I've made.
It appears the word for users of the Social Web (2.0) is a Prod-user, a blend of producers and users. Produsage is used to generate money for the sites of web 2.0: 'users are almost always also able to be producers of content, and often necessarily so in the very act of using it.' (http://snurb.info/produsage)
Web 3.0 - The Semantic Web
Web 1.0 was the static flat web of hyperlinks and no interaction. Web 2.0 is an improvement: converting html into the fluid web we know today.
Web 3.0 is the next step. "Web 3.0 takes all this a step further adding machine-readable meaning
to the packets of information. It is thus known to the technically minded as the semantic web. Once it is manifest the semantic web will take us to within a gnat’s whisker of that utopia in which you have the exact change for a trip from Mornington Crescent to LAX via JFK. Before we get there though, there is the not-so-simple matter of enabling meaning within information sources. This concept brings us full circle to the early days of web design when every tool stressed the importance of meta tags." - David Bradley 2009
Now, what is a meta tag? A meta tag is a special HTML tag that provides information about a web page. They are unlike HTML tags in that meta tags do not affect how the page is displayed, providing information about it: who created this page? Do they update often? What's the content? what keywords represent the page's content? If it's sounding familiar, you're correct. Many search engines utilise this method, sending what's called 'spiders' out to gather documents, and an indexer to read these documents in order to help create meaningful results for every query.
Web 3.0 focuses on us: Individuals. But what would the effects have on Web 1.0? Or even 2.0?
The lecture helpfully pointed out a few possible futures:
-Hyperlocalisation! The ability to get any knowledge instantly from anywhere!
-Specific Content! That means the news YOU want to read! Advertising things YOU want!
-complete and utter ignorance and lack of general knowledge. Getting everything we want whenever we want by clicking a mouse is simply too easy. We need to expand and venture into unknown areas to have true knowledge. "If a pig loves it's stall the open door means nothing."
Entitlement
We, as human beings, as entitled to a lot, and are grateful for it. Apparently, the lecture believes that our Entitlement may just be the death of Journalism.
Newspapers made so much money before. All the advertising made them so powerful. But due to Web 1.0, a lot of deaths were caused. Ebay has apparently brutally killed the ad section in newspapers! Will we pay for something for what we believe we are rightfully entitled to have for free?
Yes apparently. Membership to online news, such as the Times, has its benefits: quality for money, simple as that. But many of us don't have a membership to the times and don't want to! Why? Because we believe we are entitled to have it. Many newspapers haven't made these 'paywalls', and maybe they won't. However, considering how many sites today will offer 'premium' services (Herald Sun), perhaps it's only a matter of time.
Charlie Morris.
-Also, as a final interesting information and thank you, here's an interesting note below, found easily and within seconds using our current web. Message or let me know if you want me to keep this up.
What is it? After every blog, I post something interesting (a thank you to readers), which can be anything. Let me know what you think!
The amazing feats of possibly the most powerful martial artist ever.
Bruce Lee (Simplified link below)
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